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Data Protection

Continental Tyre Group Ltd processes your data, including (but not only) when you use the website, in compliance with the applicable legal regulations.

1. General

This Data Protection Notice aims to give you information on how Continental Tyre Group collects and processes your personal data.  It is important that you read this privacy notice together with any other privacy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements other notices and is not intended to override them.


Continental Tyre Group Ltd (a company registered in England & Wales with company number 00296602) is the controller and responsible for your personal data (collectively referred to as "Continental Tyre Group", "we", "us" or "our" in this privacy notice).

We have appointed a data protection supervisor who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy supervisor using the details set out below.

Contact Details

If you have any questions about this privacy notice or our privacy practices, please contact our data privacy supervisor in the following ways:

Full name of legal entity: Continental Tyre Group Ltd.

Email address: []

Postal address: [Continental House, 191 High Street, Yiewsley, West Drayton, UB7 7XW, UK]

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

2. The data we collect about you

Your personal data will be collected, processed and used solely in compliance with the applicable data protection regulations.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you, for example:

  • Identity and contact data (such as your name, postal address, email address and phone number) when you get in touch with us.
  • Technical and usage data when you use our website (such as IP address and information about how you use our website).
  • Transaction data (if you’ve purchased our products) in relation to product warranty and customer services matters.
  • Marketing and communications data including your preferences in receiving marketing from us.

3. How we collect your data

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your personal data by filling in forms (whether online or on paper), entering competitions, requesting marketing to be sent to you, or by contacting us by post, phone, email or otherwise.
  • Automated technologies or interactions. As you interact with our website, we will automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and similar technologies.
  • Third parties. On occasions, we may receive personal data about you from third parties; for example, technical data from analytics providers, and identity, contact and transaction data from dealers in connection with purchases of our products (such as when you request a tyre examination).

4. How we use your data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where you have given your consent for us to use your personal data for a specific purpose (such as when you enter a competition).
  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

Personal data is collected, processed and used by Continental Tyre Group in connection with your use of the website [Continental Tyre Group only stores personal data relating to users of its website services if consent for this has been provided.] The data that is stored relates to the date and time of the visit, the pages visited, cursor use on the website, the page functions used, and the website from which the user accessed Continental’s websites. The IP address is transmitted anonymously and is only used to assign a geographical location at the city level. Continental Tyre Group uses this information for its legitimate interests (to measure website activity, to produce statistics, and to improve the services and information provided via the websites).

We also process your data when you get in touch with us, enter a competition or request marketing from us. Personal user data is solely used to process these enquiries within the context of the consent granted and in compliance with applicable data protection regulations.

Continental Tyre Group stores data (such as name, company, e-mail, address and telephone number) entered into website services or provided by other methods of correspondence for the purpose of communicating personally with you. The data is stored and/or used solely for the purpose of processing your enquiry/concern/participation in the competition. For example, if you contact our customer services team in connection with our products or send us a form to request a tyre examination, we will need to process your personal data in order to process your enquiry. Your data is erased once processing of your enquiry/concern has concluded, provided that this erasure does not conflict with any statutory duties to retain records.

We may also process your personal data to administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data), and to improve our products, website, marketing and customer experiences. We only do so where processing is necessary for our legitimate interests (for running our business, the provision of administration and IT services, network security, and to develop and grow our business).

You will receive marketing communications from us if you have requested this information from us. You can opt out of receiving marketing messages from us at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

5. Disclosures of your personal data

We may share your personal data with third parties as part of the processing activities set out above. This includes other members of the Continental worldwide group, service providers, professional advisers, and regulators and other authorities. We may also share your data with third parties to whom we choose to sell, transfer or merge parts of our business or assets.
In ensuring the provision of the website (e.g., technical support), we transmit data to our service providers:

  • Materna GmbH, Voßkuhle 37, 44141 Dortmund, Germany
  • ]init[ Aktiengesellschaft für digitale Kommunikation, Köpenicker Str. 9, 10997 Berlin, Germany and
  • mmpro film- und medienproduktion GmbH, Fidicinstraße 3, 10965 Berlin, Germany.

Materna GmbH, ]init[ Aktiengesellschaft für digitale Kommunikation and mmpro film- und medienproduktion GmbH collects and processes your personal data on our behalf insofar as this is necessary (on the basis of a data processing agreement or, if Materna GmbH, ]init[ Aktiengesellschaft für digitale Kommunikation and mmpro film- und medienproduktion GmbH is based outside the EU, on the basis of the EU standard contractual clauses).

If you request a tyre examination, we may need to share your contact information with our logistics providers so that the tyre(s) can be collected and transported to us for testing.

Insofar as it is necessary, data may be passed on to the companies affiliated with Continental Tyre Group pursuant to sections 15 et seqq. of the German Stock Corporation Act as stipulated in the Binding Corporate Rules of Continental.
In accordance with the statutory provisions, all your data is treated as strictly confidential.

6. Protection of your data
Based on legal requirements, Continental has enforced global, uniform and internal Data Protection Rules (Binding Corporate Rules) regulating the protection of your personal data.

Our company and Materna GmbH, ]init[ Aktiengesellschaft für digitale Kommunikation and mmpro film- und medienproduktion GmbH use technical and organizational security measures to protect the personal data provided by you from manipulation, loss, destruction or from being accessed by unauthorized persons. The security measures are continually improved and adapted in accordance with the latest technology. Data provided that is unencrypted could potentially be viewed by third parties. For this reason, we would like to point out that, with regard to data transmission over the Internet (e.g., by e-mail), secure transfer cannot be guaranteed. Sensitive data should therefore either not be transmitted at all or only via a secure connection (SSL). If you access pages and files and are then asked to enter personal data, please note that the transmission of such data via the Internet may not be secure and that there is a risk that it may be viewed and manipulated by unauthorized persons.

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

7. Cookies and similar technologies

When you visit our website, information can be stored on your computer in the form of cookies. Such cookies are used solely to ensure the operation of the websites. Other cookies (e.g., relating to website use) are only created based on your consent (see Cookie Policy). You can also choose not to accept cookies in your browser settings. However, please note, that you may not be able to fully use several functions of this website if you do so.

Oracle Infinity

This website uses Oracle Infinity, a web analysis tool from Oracle Infinity Inc. (hereinafter referred to as “Oracle Infinity”). Oracle Infinity uses a cookie on our site that is only created based on your consent.

The only data that is then stored relates to the date and time of the visit, the pages visited, cursor use on the website, the page functions used, and the website from which you accessed Continental’s websites. Your IP address is transmitted anonymously and is only used to assign a geographical location at the city level. It is thus not possible to determine the identity of an individual website visitor at any time.

Google Analytics

This website uses Google Analytics, a web analysis tool from Google Inc. (“Google”). Google Analytics uses cookies, which are text files that are stored on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of these websites will be transmitted to and stored on a Google server in the USA.

In case of activation of the IP address anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. This website uses active IP anonymization. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for the website provider and providing other services associated with website activity and internet usage to the website provider.

Google will not associate your IP address with any other data held by Google. Cookies on our site are used only on the basis of your consent. Furthermore, you can permanently prevent cookies from being stored by making the appropriate changes in your browser settings. We wish to point out, however, that if you do so, you may not be able to make full use of all the functions of this website. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available at:

In addition, this website uses the following Google Analytics features for display advertising, which are also implemented via cookies:

  • Google Analytics demographics and interest reports
  • Impressions reports on the Google Display Network
  • Remarketing

These reporting capabilities enable us to use and evaluate Google's interest-based advertising data and third-party visitor data in Google Analytics. The data includes information such as age, gender and interests. The demographic data is not attributable to any particular person.

Remarketing with Google Analytics for online advertising: Our ads appear on third-party websites (including Google). We and third parties (including Google) share first-party cookies (such as Google Analytics cookies) and third-party cookies (such as DoubleClick cookies) to serve ads based on previous visits by a user to our site to align and optimize.

The cookies required for Google Analytics display advertising are also set on our website only on the basis of your consent. In addition, you can permanently prevent the storage of cookies by setting your browser software accordingly; however, we point out that in this case you may not be able to use all the functions of this website in full. You can also opt out of Google Analytics for display advertising directly from Google and customize your ads on the Google Display Network by visiting the ad settings at


This website uses Mouseflow: a website analytics tool that provides session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features/functionality. Mouseflow may record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), referrer, anonymized IP address, location (city/country), language, and similar meta data. Mouseflow does not collect any information on pages where it is not installed, nor does it track or collect information outside your web browser. If you'd like to opt-out, you can do so at If you'd like to obtain a copy of your data, make a correction, or have it erased, please contact us first or, as a secondary option, contact Mouseflow at

For more information, see Mouseflow’s Privacy Policy at

For more information on Mouseflow and GDPR, visit

DoubleClick Floodlight

We use DoubleClick Floodlight cookies to enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our display/video advertisements served on Google or other platforms via DoubleClick. DoubleClick uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you. Should you wish to opt out of this please visit our cookies page here.

8. Sharing in social networks

If you use the “Share” function on our website, no personal data is transferred to the respective social media service. If you use your own profile to share our website content, we do not have any bearing on the content and scope of the data collected by these networks. The terms of use and privacy policies of the respective social network apply in this respect.

9. Third-party links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

We embed videos via iFraming on our website. External content from third-party websites can be embedded and displayed in defined areas on our website via iFraming

Videos from the following third-party website are embedded on our website:


This website from which videos are embedded via iFraming is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. By clicking on the videos it will be marked by the YouTube logo. You can find YouTube’s Data Protection Notice here.

If you visit one of our websites with embedded videos, the Internet Explorer will not automatically establish a link to the server on the appropriate network. By clicking on the embedded video you give your consent to communication with the aforementioned website and the placing of cookies by this website. By clicking on the embedded video the information that you visited our website will be automatically be forwarded to the aforementioned website operator and cookies will be placed by the aforementioned website.

If you are logged into the aforementioned website visiting our website, the data transmitted will be associated with your user account. If you wish to prevent a network from linking information with your user account in this manner, please log out from the respective network before clicking on the respective video.

Even if you are not registered as a member of the aforementioned website, or you are currently not logged in your data may be stored by the operator of the aforementioned website after you click on the respective video. We have no influence on the placement of third-party cookies and over the scope and content of the data collected by the aforementioned website or on how that data is used. For more information, please read the privacy policies of the aforementioned website.

10. Data subjects’ rights 

Please note that, as a data subject, pursuant to the EU General Data Protection Regulation (EU GDPR), you have the following rights in connection with the processing of your personal data:

  • Information rights under Article 13 and Article 14 EU GDPR
  • Right of access under Article 15 EU GDPR
  • Right to rectification under Article 16 EU GDPR
  • Right to erasure under Article 17 EU GDPR
  • Right to restriction of processing under Article 18 EU GDPR
  • Right to data portability under Article 20 EU GDPR
  • Right to object to processing under Article 21 EU GDPR

Where we are relying on consent to process your personal data, you have the right to withdraw your consent to the collection, processing/storage and use of your personal data at any time. Consent can be withdrawn by writing to Continental Tyre Group Ltd, Continental House, 191 High Street, Yiewsley, West Drayton, United Kingdom, UB7 7XW or by sending an e mail to

If you have questions about your rights or this privacy notice, please contact our data protection supervisor by e-mail at: